Wheels Up took delivery of a pink Beechcraft King Air 350i from Textron Aviation on August 28. It will serve as the flagship of the company’s Breast Cancer Awareness initiative. The Pink Plane is the 45th aircraft in the Wheels Up fleet and will enter revenue service beginning October 1, just in time for the start of Breast Cancer Awareness month. (Photo: Textron Aviation)

Charter membership firm Wheels Up took delivery of one-of-a-kind, pink Beechcraft King Air 350i from Textron Aviation on Friday that will serve as the flagship of the company’s Breast Cancer Awareness initiative. Dubbed the Pink Plane, it is the 45th aircraft in the Wheels Up fleet and will enter revenue service beginning October 1, just in time for the start of Breast Cancer Awareness month.

The aircraft will support Wheel Up’s commitment to raising awareness and funds for the Dubin Breast Center at The Mount Sinai Hospital in New York City. Wheels Up will donate a portion of the fees for each new membership in October to the Dubin Breast Center. In addition, the company will have a fly-a-thon to encourage current Wheels Up Members to donate to the Dubin Breast Center for every revenue hour flown by the Pink Plane. Wheels Up Members will also be able to make a one-time donation or pledge a dollar amount of their choice for every revenue hour they fly in October.

Courtesy AIN and Wichita Eagle.